Since Monday, August 10, the newspaper Le Figaro costs 3 euros in the newsstands. This price increase follows the one applied by other dailies, such as Le Monde.

Increases succeed one-by-one for newsstands customers. After Le Monde on Friday, August 7, the retail price of Le Figaro increased to 3 euros on Monday, August 10. This represents a 10-cent rise, linked to the crisis in press distribution and the collapse of the advertising market.

“The conjunction of our distribution difficulties and the decline in advertising has disrupted our business model,” argued the newspaper’s directors – managing director Marc Feuillée and editorial director Alexis Brézet – in a statement to the readers published in this Monday’s edition of Le Figaro.

“To pursue our editorial mission and to preserve our assets, we are forced to increase the selling price of your daily Figaro by 10 cents,” they added.

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Not only Le Figaro is feeling a double effect of the crisis

Not only Le Figaro is changing its price in the middle of the summer.

The daily Le Monde started the trend last Friday by raising its retail price by 20-cents, bringing it to 3 euros. This move was once again dictated by the double effect of the crisis in the press distribution system and the collapse of the advertising market.

Among some other national newspapers, Le Parisien costs 1.60 euros, Libération 2.00 euros, La Croix 2.10 euros, L’Humanité 2.30 euros and L’Opinion 2.80 euros.

Local dailies are usually cheaper. For example, Brittany’s Ouest-France and Le Télégramme sell for 1.10 euros. In Marseille, La Provence is 1.20 euros, as is La Dépêche du Midi in Toulouse. Sud Ouest is sold at 1.30 euro.

Most daily newspapers have already carried out several price increases in the last two years.

They were mainly meant to finance a rescue plan for Presstalis, the main press distributor in France, but failed to prevent it from going bankrupt. The company was eventually taken over at the beginning of July by the newspapers themselves – and supported by a few magazine publishers – and was renamed France Messagerie.